Roblox

Step into a Ralph Lauren–inspired coastal town and experience the ultimate beach lifestyle

Roblox avatars in Polo Ralph Lauren store.

The Looks

The Lighthouse

Roblox avatars lying on beach in front of floating movie screen.

Ralph’s Cinema

RL 67 Beach Club

Become a Coastal Insider in Polo Beach by Ralph Lauren, the new seaside-inspired map on Roblox. Take part in a variety of sporting activities, from surfing waves to hang gliding off cliffs. Ride your bike through town, stopping at Ralph’s Coffee, RL 67 Sounds, and the Ralph Lauren store to customize an iconic Polo shirt. It’s a world of fun and thrilling adventure inspired by Ralph Lauren’s love of the East Coast shoreline

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Video of avatars in Polo Beach coastal town in Roblox.

Rendering of Polo Ralph Lauren Roblox outfit.

Red-and-white striped Polo lighthouse in Roblox.

Lauren Lookout

Inspired by iconic coastal lighthouses along the East Coast, it is the perfect place to take in the beauty of Polo Beach

Rendering of Roblox avatars riding bikes down beachside street.

Rendering of movie theater on beach in Roblox.

Ralph’s Cinema

Revel in Ralph Lauren’s love for the movies at this scenic theater, where you can lounge in front of the floating screen and enjoy exclusive content

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Rendering of bonfire on beach in Roblox.

Rendering of blue-and-white striped pillows on seat on beach.

Rendering of avatars in Polo attire standing around beach bonfire.

Rendering of popcorn machine on beach boardwalk.

Rendering of Ralph’s Cinema sign in Roblox.

Woman on beach wears navy blazer and white trousers; man on beach wears all-green linen outfit.

Inspired by the spring 2025 Campaign

Ralph’s Hamptons

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Video of water activities in Polo Beach on Roblox.

Seaside Adventures

The activities are endless in Polo Beach, from zooming across the water atop Polo Sport–inspired vehicles to hang gliding and surfing

The RL 67 Beach Club

This casual lounge and restaurant is the local hangout in Polo Beach. Refresh with food from Ralph’s Hotdogs and enjoy a sunset by the campfire or dance the night away at RL 67 Sounds, where you can curate your own beachside playlist

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