For nearly 60 years, Ralph Lauren’s design ethos has been inspired by the beautiful interconnection of history, arts, crafts, and cultures that make up the fabric of America and the world around us. Design With Intent is about ensuring the products we create and the stories we tell are authentic expressions of heritage. This means putting cultural inclusivity at the center of our design process and brand storytelling efforts—collaborating with the communities that inspire us and opening the aperture around our design inspirations
“Heritage and tradition are at the center of everything I love—things that encompass both beauty and utility, that are uncontrived and personal, and that are passed down for generations. Bringing the most authentic expression of heritage craft to life means working with those who have created and sustained these timeless traditions for centuries and sharing their stories with the world.”
Artist in Residence
A first-of-its-kind model for mutually beneficial cultural collaborations, this program invites artisans practicing traditional craft to participate in an immersive product collaboration with our creative teams
Authentic Makers
This program invites artisans to create a product collaboration with Ralph Lauren’s creative teams and manufacture the items within the collaboration using traditional techniques
Inclusive Storytelling
We are opening the aperture around our design sensibilities to ensure the products we make and the stories we tell authentically reflect the communities around us
Community
Partnerships & Impact
We’re proud to partner with many community-based organizations as part of our Design With Intent efforts through both direct donations from our company and, for our Artist in Residence collaborations, via a percentage of the purchase price from products sold.* Our community partners include:
*The percentages may vary by product, collaboration, and organization



